AMGC adds public relations services for members
A story told well can engage the audience. A manufacturing story told well can drive awareness, generate enquiry, and elevate a manufacturer’s profile above its peers – and now AMGC is offering its public relations expertise to grow your business.
Over the past seven years, AMGC has generated positive media and content outcomes for its Project participants. This has been through dedicated media engagement, content generation, and event management. AMGC’s media and communications experience, paired with deep understanding and shaping of manufacturing, means that it can cut through the clutter to deliver impactful communication campaigns, while delivering on commercial imperatives.
From launching new business, to funding announcements, introducing new products and events, AMGC’s communications team has a demonstrated ability to place manufacturing at the top of the agenda both locally and abroad.
Its Newsroom is a repository for some of the nation’s most innovative manufacturing projects and a source of go-to intelligence for media outlets needing the latest news and developments from the industry.
This was the case for Australian manufacturer DOFTEK that engaged AMGC to launch its world-leading active wheel alignment system to the automotive industry.
As a manufacturing newcomer, DOFTEK had two imperatives; first to contain costs and second to open doors to international automotive manufacturers.
Against the backdrop of global COVID lockdowns, AMGC devised, developed and delivered a media campaign that included written materials, video, and image support backed up by a virtual press conference targeting automotive and manufacturing media.
The result created substantive media coverage for DOFTEK that led to numerous approaches from global automotive giants, “AMGC was instrumental in raising the media profile of DOFTEK locally and abroad, resulting in numerous approaches from potential customers and partners. AMGC’s knowledge of the media and manufacturing landscape helped DOFTEK immensely at a pivotal time for the company” says, Priscilla Rogers, Co-founder DOFTEK.
DOFTEK is one of many AMGC members that has experienced the value of investing in good communications activity. So, whether you need corporate or product photography, video content, website, an entire launch event or you are just curious to find out more, below you can get in touch with AMGC to learn how the team can help you build your business through tailored communications.
Interested in AMGC’s public relations services?