Apply now to join AMGC at Hannover Messe 2020

AMGC is set to lead a delegation of 20 Australian companies to Hannover Messe 2020 (#20for2020).

If your company has a genuine world-leading solution, product or service related to the focus areas listed below and you would like to participate at Hannover Messe 2020, please apply to join the delegation via the Austrade website.

What is Hannover Messe?

With over 200,000 visitors from 100 countries and more than 30 different industries, Hannover Messe is the world’s leading industrial technology show.

Running five days from 20 to 24 April 2020, the theme for Hannover Messe 2020 is Industrial Transformation. The global industrial sector is in a period of major change, driven by the three megatrends of digitisation, individualisation and decarbonisation. The industrial transformation unfolding around us is moving at great speed and is immensely disruptive. It is bringing radical change to industrial communication, product development, production and logistics.

This, in turn, is driving demand-side behaviour, with industrial customers now facing very different needs and challenges than only a few years ago.


Hannover Messe will focus on the opportunities arising from the three megatrends, particularly in the focus areas of:

  • Industry 4.0 (including the Internet of Things and 5G)
  • Industrial Security
  • Artificial Intelligence
  • Lightweight Construction
  • Platform Economics
  • Logistics 4.0
  • Carbon-free Production

Why Attend Hannover Messe?

Hannover Messe offers amazing opportunities for Australian companies in the advanced manufacturing sector looking to grow. Companies will have the chance to promote their capabilities, learn about international markets, seek commercial relationships on a global scale, and discover new technological advances and business models, all in one place.

Attendees from previous years have found the experience invaluable. According to David Hart (CEO, Dematec Group), “I think it is important for manufacturers to attend Hannover Messe because we are all operating in a global economy in one way, shape or form. So, unless you have an understanding of the current and future trends are in global manufacturing, you’ll get left behind. My advice to other companies that are considering joining the Hannover Messe would be to definitely do it because in your day-to-day business you’re not being exposed to the breadth of technology that is possible today, and likely to be possible tomorrow. Here’s a great opportunity to be exposed to all of that.”

Cameron Johnston (Managing Director, Rowland Metalworks) found the experience similarly inspiring and constructive, “The advantage of being here is that I can think about new processes, products, and finishes that can be incorporated into new products in the future. If you are remotely interested in bettering your product and service, you have to come along and see what the world is offering, and what your global competitors are up to. To not be here and miss out on what they’re doing, you put yourself at risk.”


AMGC and Austrade are seeking companies that have a genuine world-leading solution, product or service related to the focus areas listed above.

To join the delegation of companies heading to Hannover Messe 2020, simply complete the registration form on the Austrade website.

For further information, visit the: