A message from Jens Goennemann

We recently launched Manufacturing Academy.

Manufacturing Academy offers industry over 500 pages of in-depth research conducted by AMGC, interviews with more than 20 Australian manufacturers, and over 50 hours of video content—all distilled into six inspirational, informative modules.

I invite the entire Australian manufacturing industry to log in and learn: https://www.manufacturingacademy.org.au


Manufacturing Academy has been created to help Australian manufacturers embrace a new mindset and expand their view of manufacturing. It has been designed to help you become competitive, resilient manufacturers able to compete within the global marketplace to generate long-term success.

Our free-to-use online platform offers you the opportunity to learn directly from other colleagues. Discover how to compete on factors such as quality, innovation and service—not on cost. Learn how to ensure your workforce adds value across your entire value chain. Understand how and why you must increase the value of your product throughout all phases of manufacturing, include pre- and post-production.


Manufacturing is vital to Australia’s prosperity. Our industry contributes more than $100 million to the nation’s economy annually and $9 billion in exports every month. The industry supports 1.3 million jobs, directly and indirectly, accounting for more than 10% of Australia’s workforce.

With the manufacturing industry experiencing stability and growth since 2016, continuing this run of success is a national imperative. To do so, Australian manufacturers are invited to adopt a new mindset. We must shift our focus to compete on value, not on cost—we must be better, not cheaper.

If Australia is to remain a strong manufacturing nation, we must build competitive, resilient companies equipped to weather changing economic conditions. We must expand our view of what manufacturing is—beyond the traditional assembly line.

It is the activities either side of production that command a higher share of value, offering Australian businesses the opportunity to carve out a real point of difference, create innovative products, and compete on a global scale. Today, world-leading manufacturers create capabilities, processes and end-to-end solutions—in addition to a finished product.

If you haven’t already done so, please visit Manufacturing Academy today: https://www.manufacturingacademy.org.au