The commercialisation of a novel range of nutraceutical gummy-chews for dogs and cats
Project description and overview:
Bestie Kitchen has developed a novel range of nutraceutical gummy-chews (gummies) for dogs and cats. The gummies address a burgeoning market demand by delivering clinically effective doses of nutraceuticals, that help chronic conditions like cognitive decline, halitosis, anxiety, and immune system health in companion pets. The gummies are created using natural food extracts or derivatives in clinically-effective therapeutic doses. The products are supported by a web app that uses proprietary algorithms to assess pets’ conditions, make recommendations and give vet suggestions.
This project will focus on commercialising the product range and manufacturing processes the company has developed together with the CSIRO. As part of this commercialisation, Bestie Kitchen will design, build, buy and commission the equipment needed to make the gummies, and set up a commercial manufacturing facility.
Bestie Kitchen will be working closely with CSIRO scientists to translate the production processes developed, into a commercial environment. Once the dog products have been successfully launched into the market the company plans to build on the IP already developed and add gummy formulations for cats to their product portfolio.
The gummy is an easy-to-feed format, that does not involve thrusting fingers down a dog’s throat to administer it, which is uncomfortable for both the animal and the owner.
There are no ‘fake’ meat flavourings; no synthetic vitamins and all formulations are based on peer-reviewed clinical research.
Bestie Kitchen also provides access to a free app, the bestie health club, that’s been developed with a holistic vet, and is Australia’s first virtual health club for dogs and cats. It provides tailored health support. Using proprietary algorithms, it assesses the dog and recommends the right gummy-based health plan; tracks effectiveness and provides vet suggestions. It also helps manage food quantities and provides vet tips around the four essentials of holistic health.
- Increased collaboration with other manufacturers
- Increased spending on R&D
- Increased information and communication technology (ICT) intensity
- Larger IP portfolio
- Better qualified employees
- Increased levels of automation
- Greater capital intensity
- Newer equipment
- Greater share of services in total revenue
- Bestie Kitchen forecast $7.4M in revenue over the next 5 years
- Bestie Kitchen plan to employ 6 additional staff during this project and one year after completion of this project
Government Funds: $149,925 | Industry: $149,925 | In-Kind: $45,000