25 November 2020
Way 10. Extend your market reach (25 November 12:00 -13:00 AEDT)

Companies that export can transform their growth trajectory and profitability. Export opportunities are often ‘out of sight, out of mind’, and easily missed. Hear how other manufacturers have extended their market reach and how you can increase the likelihood of finding the right overseas partner.


Susan Cull, Chief Executive Officer, ICT International Pty Ltd
Susan Cull has thirty-six years’ experience in development and management of ICT International, a role she has shared with her husband Dr Peter Cull. Combined they have developed ICT International into a world-class export focused technology company which designs, manufactures and deploys bespoke, integrated, wireless monitoring solutions for commercial agriculture, and for scientific research in the natural and built environment. In 2006 ICT International commenced an R&D program, the company dedicating 16-20% of its annual turnover to development of product. This has produced a family of unique digital instruments for monitoring of plant, soil and environmental parameters. These are now exported to over 51 countries annually, from its regional base, Armidale.

Peter Cull, Director, ICT International Pty Ltd
In the early 1980’s, Dr Peter Cull, having completed his PhD in irrigation monitoring, sought to expand his research and bring together scientific theories with their practical applications especially in soil and plant sciences. For Peter, water was always the key, and he believed that developing precision instruments to accurately measure, monitor and understand water would make a significant difference to some of the major challenges in food production and land use. Since then, Peter and his wife Susan have developed ICT International into a highly successful manufacturing and export company providing scientific measuring and monitoring solutions in some of the world’s harshest and most vulnerable environments.

Isaac Edmiston, Sales and Marketing Director, Norweld
Isaac joined Norweld Australia in 2007 as an adult apprentice after a career in hospitality. After a short apprenticeship he moved into a management role before becoming a partner in the business in 2016. A love for fishing, camping and travel allowed him to connect with his customer based and expand the Norweld brand on a National and International level.


Matt Bromwich, CEO, IntelliDesign
Matt has over 15 years experience in the design and manufacture of complex electronic devices across a range of industries including medical, defence, industrial and consumer. He has helped IntelliDesign to become the largest electronics manufacturer in Queensland with a growing portfolio of national and international customers. IntelliDesign is focused on working with it’s customers in creating innovative, game-changing products by providing a true end-to-end design and manufacture model with ongoing support for the life of the product.

Mark Peters, State Director Queensland and Northern Territory, National Director Projects, AMGC

Mark joined the Advanced Manufacturing Growth Centre in 2017 as State Director, Queensland and Northern Territory. Mark’s role is to support Queensland and Northern Territory manufacturers to transform their business to become more globally competitive. Previously, Mark worked as a Business Advisor as part of the Entrepreneurs’ Programme. He has worked with hundreds of firms covering diverse industries, such as, manufacturing, resources, agriculture, medical and transport. Mark has a commercial background as a CEO with companies in the process control and motion control industries.

Michael Sharpe, National Director Industry, AMGC

Michael joined the Advanced Manufacturing Growth Centre in 2017 and is the National Director – Industry. Michael has vast industrial experience including nearly three decades at Sharpe Bros (Australia), one of the nation’s leading road companies. From 2004 -2014, he served as Managing Director of the family business. From 2012 – 2016, he was on the board of HunterNet, a successful industry clustering initiative in the Hunter and Central Coast region and served as Chairman for a one-year period.

   Download Report     Download Way 10 overview